MOLSON COORS UK COMMISSIONED A BEER DISPENSE SYSTEM AND, AS PART OF THE SYSTEM REQUESTED, A STAND-OUT

preliminary design

The ADS2 design team elected to use the Sightglass tower as it offers tremendous flexibility in terms of special finishes (in this case copper), tap selection, branding, illumination and, importantly, a sense of 'theatre' is delivered through the visibility of the beer in the Sightglass portion of the font.

Developing a hybrid decoration process ADS2 were able to deliver the metallic green to be delivered with brushed copper accents overlaid with clear and distinctive text on the rear of the font. This innovative decoration process allowed ADS2 Brands to deliver a single graphic entity, which reflects the history and heritage of the brand as well the Staropramen brewery itself. This decoration combined with the in-house moulded and decorated 3D lens created a truly singular innovative proposition perfectly in sync with the most elegant and sophisticated pubs and bars.