GREENE KING'S CRAFT FONT
Designing the new custom beer tap handles for Greene King was an exclusive experience for the Celli UK design team. Our cues derived from the brewing process, specifically the traditional copper fermenting vessels used in Greene King's brewhouse.
The secret of pouring the perfect pint of Greene King's beer is this beer tap handle, which perfectly controls the beer flow and the carbonation level.
The base of the new craft font has recognisable high quality details like brass bolts and engraving, all of which reflect this traditional brewing equipment.
The high quality custom beer tap handle adds to the crafted feel, individually made in wood and branded with the Greene King logo.
This focused Brand proposition allows consumers to see immediately the depth of the range and choose which beer to try next.
The new craft font has been hugely successful for Greene King, enhancing the customer experience from the moment they walk into a pub and see Greene King's range on the bar.
Also read the case study about the new design project for the Black Sheep brewery's cask ale pump by Angram, an exclusive experience for the Celli UK design team. Angram was approached in 2013 to develop a new cask ale pump for Black Sheep's Best Bitter. This beer pump was designed to serve high quality real ale in a perfect pint and to catch the eye of the consumer.
Complete your draft beer dispenser with beer tap, hand pump, font, handles and more. Find out the high quality of Angram's beer equipment and beer engine for the most authentic draught experience.
